Brand Identity and Logo Design
A Thousand Words
Brand elements are defined by the messages they convey. Is the brand communicating value or luxury? Is the product or service fun or practical? Is the identity conservative and reserved, or refined and modern? Are we conveying a history of success, or are we announcing the dawn of the new revolution?
The Audience Defines the Instrument.
Identifying key demographics of the target audience is the final step in creating a brand identity that resonates. Repeated exposure to the brand must ultimately create an "instant expression that leaves a lasting impression".